Acceleration Programme Go Green, Get Digital, Be Resilient
Type of support:
Target audience:
Bestaande ondernemingen
What is it about?
TASTE (Transformative Approaches for Sustainable Food in Tourism) is a project funded by the European Commission. It aims to drive transformative change in the areas of sustainability, digitalisation, and/or resilience.
As part of its activities, TASTE offers the acceleration programme “Go Green, Get Digital, Be Resilient”, which provides support and funding for collaborative projects led by SMEs in the tourism and food sectors.
Who is eligible?
SMEs active in the tourism and/or food sectors, as well as their broader ecosystems, are invited to apply.
The following NACE codes are considered as tourism-related SMEs:
- I5510 — Hotels and similar accommodation
- I5520 — Holiday and short-stay accommodation
- I5530 — Camping grounds, recreational vehicle parks, and trailer parks
- I5610 — Restaurants and mobile food service activities
- I5630 — Beverage serving activities
- N79 — Travel agencies, tour operators, reservation services and related activities
- R90 — Creative, arts and entertainment activities
- R93 — Sports, amusement, and recreation activities
Companies not officially registered under these NACE codes may also be eligible if they can demonstrate direct, active involvement in the tourism sector.
What are the selection criteria?
1. Excellence and innovation
Does the project offer relevant and innovative solutions for sustainable, digital, or resilient transformation in the tourism sector?
2. Contribution to the objectives of TASTE and the EU
Does the project align with the goals of the TASTE programme and broader European priorities in sustainability, digitalisation, and resilience in tourism? At least two out of these three dimensions must be addressed.
3. Feasibility and growth potential
Is the project realistic and achievable? Can it be scaled or further developed in the future?
4. Replicability and transferability
Can the project be adapted or replicated in other regions or contexts to create broader impact?
5. Skills and commitment of the partners
Are the project partners qualified and committed? Is there a shared vision and capacity for collaboration?
6. Cost-effectiveness
Are resources being used efficiently to deliver measurable impact, with a clear budget and good value for money?
Are there cases of incompatibility?
Projects that will not be selected include:
- Those that are not collaborative or not aligned with the values of sustainability, digitalisation, and resilience
- Those operating outside the eligible sectors
- Those that do not meet the selection criteria
What do you receive?
Selected projects will benefit from:
- €15,000 in initial funding to implement their innovative, collaborative project
- The opportunity to receive an additional €10,000 in follow-up funding
- Access to three international events:
- Challenge Day in Brussels (November 2025)
- Demo Day in Barcelona (March 2026)
- Final Event in Turin (September 2026), where project results will be presented
-
Personalised support from the hospitality.brussels cluster team
Remember what data?
Key deadlines:
- Application deadline: 2 September 2025
- Project selection: mid-October 2025
- Challenge Day in Brussels: 18–19 November 2025
- Demo Day in Barcelona: March 2026
- Final event in Turin: September 2026
How to apply?
Submit a first Expression of Interest (EoI) form to receive detailed information about the call for projects.
Ready to apply? Complete and submit the online application form by 2 September 2025.
Need more information?
An information session (in English) will take place on 26 June at 9:30 AM. The session will be recorded.
👉 Find all project details on the official website.
For further questions, please contact:
📧 Victoria Matgen — vmatgen@hub.brussels
📧 Véronique Renard — vrenard@hub.brussels