Retail & horeca sector: diagnose your business

As a business owner in Brussels, you're constantly adapting to new challenges: increasing competition, digitalisation, evolving consumer trends… But how can you be sure your business is on the right track? Is your communication strategy up to date? Does your store layout resonate with your customers? Or perhaps you're wondering how to enhance the sustainability aspects of your restaurant? Now is the perfect time to give your business a health check!

Why analyse your business?

Do you sometimes feel stuck or unsure about where to start when it comes to improving your business? A self-assessment gives a clear overview of your operations and quickly highlights areas that could be improved to increase revenue and attract more customers.

The good news is that there is a free, user-friendly online tool that can help you do just that.

A digital tool to support you

hub.brussels has created an intuitive online platform that works seamlessly on computers, tablets, and smartphones: www.retail.brussels. With just a few clicks, you can evaluate your business and receive personalised recommendations tailored to your unique situation.

The tool offers numerous advantages, including:

• it enables you to ask relevant, useful questions;
• it encourages you to take an objective view of everyday life;
• it's accessible online, 24/7;
• it doesn't require much time to obtain quick/rapid advice.

The 7 key areas of the assessment

The tool guides you through seven essential themes:

• My Communication: is your messaging clear and impactful?
• My Positioning: do you stand out enough from the competition?
• My Online Sales: is your digital presence optimised to attract and retain customers?
• My Store Layout (for retail and food businesses): does your store design enhance the customer experience?
• My Sustainable Food Practices (for restaurants): Is your offering aligned with current ecological and societal expectations?
• My Permits: do you have all the necessary authorisations for your business?
• My Sustainability: Is your business future-proof and socially responsible?

Once you've completed the questionnaire, you'll receive tailored recommendations based on your responses.

Personalised recommendations and tailored support

Each recommendation comes with external resources to deepen your understanding of the topic.

If you want to go further, the Retail team at hub.brussels can assist you with personalised coaching to help optimise your business.